‘Cloverfield’ Finally Succumbs to Traditional Marketing

After seven months of fake Websites, viral videos, and alternate-reality games, Cloverfield's intrepid marketing team has finally purchased its very first TV spot. Problem is, at this point, we're not sure how much more excited we could possibly be for this movie. Most of the footage is just stuff we've already seen in the two trailers.

Oh — is that the Brooklyn Bridge collapsing? Turns out maybe we can be a little more excited.