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Doug Brown's 100-Days-of-Sex Memoir, ‘Just Do It,’ Optioned for Film, Finally

Doug BrownScreen capture from Denver Post online video

More Valentine's Day surprises! As predicted in this space a mere nine months ago, Doug Brown's upcoming nonfiction book Just Do It — in which he convinces his wife to have sex with him for 100 consecutive days — has been optioned for film. 20th Century Fox has picked up the title and will soon attach a screenwriter (we still think this concept is positively Apatovian!) "who will use the book as a template for a romantic comedy," according to Variety.

To celebrate the deal, Brown had sex with his wife.

Fox options rights to 'Just Do It' [Variety]
Earlier: Author Has Sex for 100 Straight Days, Book Editors Get to Read About It