Ben Silverman Remixes NBC Chimes


NBC wunderkind Ben Silverman has announced the details of his latest hilarious gambit to save his fourth-place network: Artists including T.I., B.B. King, the Flaming Lips, and Richie Sambora have been hired to "reinterpret" NBC's 75-year-old chimes in an upcoming series of eight-second promos. According to a spokesman, it's part of a plan to get TiVo owners to stop fast-forwarding through the network's commercial breaks. Next up: figuring out how to get them to TiVo NBC's shows. [Variety]