CBS Discovers Chat Rooms

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In an attempt to woo back a television-averse America, CBS is boldly taking Online gimmickry to the next level — on its Website, the network will soon introduce a "social viewing room," a "media platform that lets users engage with each other and the content they are watching in a fun new way," according to CBS Interactive's Anthony Soohoo. Which, as far as we can tell, just means CBS.com will set up chat rooms, specific to each of their shows, in which fans across the nation can congregate on Friday nights to talk shit about Jennifer Love Hewitt's outfits. [HR]