Josh Schwartz to Make Music Popular Again

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Remember the Bait Shop, the always roomy, never-too-loud-for-conversation indie-rock club on The O.C.? Josh Schwartz does; he'll more or less be bringing it back on Rockville, CA, a Web-only show premiering on the WB.com next year that'll feature story lines woven around one band's performance (from the likes of Lykke Li, Eagles of Death Metal, and, oh yes, Phantom Planet) each week. Does this mean Adam Brody's getting some work? [Pitchfork]