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really?

Dubious ‘Choke’ Promotion

The film adaptation of Chuck Palahniuk's book Choke, err, choked at the box office on its opening day and is entering its second week in theaters during a particularly overcrowded weekend, so the author has opted to promote to his fans in a rather unique way: The person who brings the most number of friends and acquaintances to see the movie, and can substantiate his claim with ticket stubs, will be written into Palahniuk's next novel. We're not sure what his forthcoming book will be about, but we're pretty sure that if you win, you'll end up being the namesake for some sort of appalling deviant. Pretty cool, right? [ChuckPalahniuk.net, via Pop Candy/USAT]