the industry

By the Power of Grayskull, Warner Bros. Has the Power!

Your favorite swindler’s favorite swindler.

Dolph Lundgren’s Not Going to Be Happy: Masters of the Universe, a live-action take on the epic life of Mattel’s He-Man, is set to go at Warner Bros., with Joel Silver producing and Kung Fu Panda’s John Stevenson directing. No word yet on whether current Best Actor nominee Frank Langella will reprise his weirdly beloved role as Skeletor, but we think that McLovin’ would make a perfect Orko. [Variety]

Lizard Rocks: Broken Lizard’s next flick will be the rock-star-entourage comedy Freeloaders; the large cast, including Dave Foley and Jane Seymour, will move away from the comedy troupe’s regular stock of actors. Counting Crows’ Adam Duritz will co-produce, which could be helpful because (get ready for the burn) maybe Duritz knows someone who can tell him what being a rock star is like? [Variety]

Banderas in Boots: Shrek spin-off Puss in Boots is set to go at DreamWorks Animation, with Tom Wheeler penning the screenplay. As the report notes, Shrek is now a multi-billion-dollar mini-industry, including the three theatrical films, the DVDs, the toys and, of course, Antonio Banderas’s cologne. [HR]

Gulliver Has Company: Jason Segel and Emily Blunt are likely to join Jack Black in Gulliver’s Travels. Both will shrink down for the roles: Segel as Horatio, Gulliver’s best Lilliputian bud, and Blunt as a Lilliputian princess and Gulliver’s love interest. [Variety]

Tatum Kills: Channing Tatum has been cast in the adaptation of David Morrell’s novel The Brotherhood of the Rose; Dito Montiel will write the screenplay and direct. The story revolves around two orphans, raised by a CIA agent as assassins, who eventually have to fight for their lives. Surely one of Montiel’s more pressing tasks will be to figure out how Tatum’s assassin character will utilize the actor’s deadly street-dancing-ballet-skills combo. [Variety]

You’re My Obsession: A&E is expanding its exploration of the odder side of life with Obsessed, a series that takes a look at people with panic disorders and phobias. We trust that the honorable network, home to the similarly themed Intervention, would never exploit anyone’s issues for compelling television. [HR]

By the Power of Grayskull, Warner Bros. Has the Power!