sketchmercials
Ben Silverman’s Fingerprints Found on ‘Pepsuber’ Sketchmercial, After All
Unshaven in November.
"What we're doing is selling entertainment vehicles and marketing platforms. This is where programming is going. It's not just an ad for Pepsi, it's an ad for Saturday Night Live." Ben Silverman, on Saturday Night Live leasing their sketches to advertisers [AP via Yahoo!]