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sketchmercials

Ben Silverman’s Fingerprints Found on ‘Pepsuber’ Sketchmercial, After All

Unshaven in November.

"What we're doing is selling entertainment vehicles and marketing platforms. This is where programming is going. It's not just an ad for Pepsi, it's an ad for Saturday Night Live." —Ben Silverman, on Saturday Night Live leasing their sketches to advertisers [AP via Yahoo!]

Photo: Getty Images