Vulture

Skip to content, or skip to search.

everyone's a critic

Film Critics Face Brand-new Threat

Anyone and everyone knows the effect that a few strong pull quotes can have on a film's box office. This lesson was apparently not lost on the producers of Joshua Jackson's new film, One Week, which opens in Canada this weekend and used a bunch of them in a newspaper advertisement. The only problem? Instead of using quotes from top-notch critics, all the comments they used were pulled from YouTube! [Torontoist via Best Week Ever]

Photo: Courtesy of NBC