Why Can’t Kevin Smith Have a Provocatively Titled Movie?

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First there was the not-at-all-planned controversy over the title of last year's Zack and Miri Make a Porno, and now the schoolmarms at Warner Bros. are making Kevin Smith change the name of his in-development detective comedy A Couple of Dicks (starring Bruce Willis and Tracy Morgan) to the non-penis-referencing A Couple of Cops. So now how will moviegoers know there are dicks in this movie? By seeing Bruce Willis on the poster? [Variety]