Vulture

Skip to content, or skip to search.

brilliant plans to save nbc

Jay Leno’s Brilliant Plan to Save NBC

For his 10 p.m. talk show this fall, Jay Leno's new stage is apparently being built large enough to occasionally accommodate pieces from the host's massive collection of classic cars. NBC thinks this will make his show "the place" to advertise automobiles on TV. Before you start laughing, The Hollywood Reporter notes that such a strategy worked in the fifties — just like the concept of advertising on television! [THR]

Photo: Getty Images