Thrill-Seeking Record Company Gives Snoop Dogg a Desk Job


Remember a year ago when EMI broke years of hilarious record-industry tradition and put an actual smart guy in a power position, instead of just some famous bungling artist with limited business or technical experience? Us neither! EMI today announced the comical hire of responsible rap star Snoop Dogg as the creative chairman of its Priority Records division, a job in which Mr. Dogg will be held accountable for "the legacy of Priority and ... efforts to maximize untapped digital and branding opportunities." We wish EMI and Snoop the very best of luck with this obviously foolproof plan.

From the Doghouse to the Board Room [ArtsBeat/NYT]