Project Runway's product placement got more interesting last night when the Weinstein Company finalized a seven-figure deal to pick up A Single Man. The directorial debut of actress-sniffing fashion designer Tom Ford, the film recently won Colin Firth the Volpi Cup at the Venice Film Festival for his performance as a gay British College professor in Los Angeles, still devastated by the death of his partner seven years earlier. As you can see in the trailer, the film takes place in 1962 (it's like Mad Men with better eyeglasses!); numerous beautiful young men court Firth, and even Julianne Moore takes her best shot. Look out, Matthew Weiner.