Well, you can all stop laughing now: Former NBC wunderkind Ben Silverman was serious when he announced his departure from the Peacock to start a "broad-based, 360-degree, multi-creative company" with Barry Diller. And to prove it, he's finally given the new venture a name! Diller confirmed in an earnings call this morning that Silverman's company will be called Electus. Our questions: Is the name in reference to eclectus parrots (which, like peacocks, are known for the sexual dimorphism of their coloring)? Is it a play on "elect us," and an indication that Silverman still plans to enter politics one day? What was wrong with TigerVision? Also, what will this company do?