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This Week’s SNL After-party Will Only Be Serving Bud Light

Every commercial on this weekend's episode of SNL will be for Bud Light Golden Wheat, a new flavor of the same old beer from Anheuser-Busch. NBC, which is fond of wacky marketing moves, will also air segments called “Backstage with Bud Light Golden Wheat,” described as “never-before-aired clips from ‘S.N.L.’ throughout the years.” There will also be live cut-ins to SNL-viewing parties where red-blooded Americans will be guzzling Bud Light Golden Wheat and cheering on their new favorite character: BudGruber. [Media Decoder/NYT]