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make it suntory time

AT&T Rescues Luke Wilson From His Life of Cinematic Obscurity

Anyone who watched more than 30 minutes of television over the weekend was no doubt besieged by images of a familiar face, albeit one we haven't seen very much over the course of the last five years or so. No, your eyes didn't deceive you: Indeed, that is formerly promising actor Luke Wilson you've seen shilling for AT&T all over the dial. While major Hollywood players have long been going overseas to loan their likenesses to television commercials (say it with us, "For relaxing times, make it Suntory time"), most name-brand actors are loathe to lend anything other than their voice to commercials (hi, Jeff Bridges, a.k.a. the Voice of Hyundai!) that air here Stateside. Apparently, Luke Wilson shares no such qualms, as he seems plenty content to stand in front of a camera bashing Verizon's coverage claims while simultaneously cashing checks from the nation's only provider of service for iPhones. Since it's no longer the nineties, we have very little desire to heckle Wilson with chants of "Sellout!," but we do find ourselves wondering what happened to his career every time we see the spots. After all, the last thing he made that was worthwhile was Idiocracy, back in 2006. But hey, his IMDb STARmeter is up 17 percent this week, so maybe that means Hollywood will come calling again soon? Better this than a sex tape, we suppose.