Nobody Really Thought This Is It Would Run for Just Two Weeks, Did They?


If you called in sick last week in order to cram a screening of This Is It into your busy schedule since it was advertised as a two-week-only event, boy, do we have a Halloween-themed Facebook gift (just 400 left!) to sell you. But Nikki Finke is still outraged that Sony is extending the film's theatrical run in the U.S. and Canada. Sure, it's shady, but forget it — it's movie marketing.
CON ARTISTS! Sony Extends 2-Week Limited Run Of Michael Jackson's 'This Is It' Through Thanksgiving [DHD]