Thanks To Call Of Duty: Modern Warfare 2, Video Game Industry Takes Hollywood Out To The Woodshed

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Each and every Sunday, you hear the likes of world-famous number comparer Paul Dergarabedian cooing about the latest weekend grosses of films churned out by Hollywood. And when a movie like The Dark Knight rakes in $155.4 million over the course of three days, well, the echo chamber rings with the brazen sounds of self-congratulatory backpatting for months and months on end. However, we have yet to see many major mainstream outlets bending over backwards to label the executives at Activision as marketing genuises after the news came out today that their latest release, Call of Duty: Modern Warfare 2, hauled in $310 million (!) in the US and UK on Tuesday (!!). Nearly five million people shelled out $60 a piece for the game on its first day of release, setting a new record for entertainment product. Let this be a warning to the constantly crowning James Cameron: Your self-bestowed title as "King of the World" is officially in jeopardy.

Activision says "Call of Duty" sets launch record [Reuters]