Guiding an indie movie from the festival circuit to nationwide box office success is a tricky charge. But Precious, which Lionsgate picked up at Sundance for $5.5 million, is off to a great start after bringing in $1.8 million at just 18 theaters in four cities when it opened this weekend — a record for average take by any movie opening at more than six locations. This opening weekend success might stem from Lionsgate’s decision to target theaters in African American areas and affluent moviegoers, who are more likely to choose a movie based on reviews (Precious received a mountain of positive press). But will Precious become the next Slumdog Millionaire or the next The Aristocrats, which did well in limited release and then tanked? This Friday it will open in five new theaters and then nationwide one week later. Then we’ll know for sure.
Trending Video on Vulture
Most Watched on Vulture
Most Viewed Stories
Anne Hathaway Truthers, Rejoice: She Admits She Faked Her Way Through That Oscar Acceptance Speech
You Should Buy a PlayStation 3 Even If You Don’t Play Video Games
Every Episode of Black Mirror, Ranked From Worst to Best
The Existence of Christine Chubbuck’s Suicide Video Has Been Confirmed
The 26 Best TV Shows to Binge-Watch in 20 Hours or Less
Marvel Pulls Image of Teenage, Female Iron Man After Backlash
Deadpool 2 Loses Its Director Over Creative Differences With Ryan Reynolds
Veteran Stand-up and ‘Comic’s Comic’ Kevin Meaney Dead at 60
The Highs and Lows of Fox’s Rocky Horror Picture Show
Why Saturday Night Live Destroys Trump, and John Oliver Doesn’t
Latest News from VultureIn a Move You Can Probably Domo Arigato Mr. Robot for, NBC Is Adapting Hacker Film Sneakers
The original film starred Robert Redford and Ben Kingsley.Sky Ferreira to Do a Lot of Rockin’ and Headbangin’ in a Black Metal Film
Called Lords of Chaos.Ryan Gosling Was Almost Cast on Gilmore Girls, and Other Things We Learned From the Show’s Fan Fest
He would have had a small role as a football player.Nobel Academy Member: Bob Dylan’s Silence Is ‘Arrogant and Impolite’
Shots fired from a Swede.Does Amy Schumer’s ‘Formation’ Video Finally Make You Want to Sign Up for Tidal?
Jay Z approved, ostensibly.Preacher Co-Creator And Comic Book Great Steve Dillon Has Died
The English artist began his professional comic book career at 16.Deadpool 2 Loses Its Director Over Creative Differences With Ryan Reynolds
Sorry to see you go, Tim Miller.Hey, So Why Is The Simpsons’ Itchy & Scratchy Making A Murderer Parody So Chilling?
Mousetrapping A Murderer.Vince Neil Pleads Guilty in Las Vegas Battery Case (You Know, the One That Involved Nicolas Cage)
No jail time.Stephen Colbert Brainstorms Show Ideas for Trump TV, Reminding You to Call Your Agent and Set Up a Pitch Meeting Now
Chris Christie/Rudy Giuliani buddy comedy, anyone?
More like a very poetic goose chase.Jake Gyllenhaal’s Return to Broadway in Burn This Is Postponed
Bad news for the thespians.Adam Scott to Guest Star and Potentially Make Calzones on The Good Place
Starting next week!Veteran Stand-up and ‘Comic’s Comic’ Kevin Meaney Dead at 60
The cause of death is yet to be determined.High Maintenance Recap: A Buffalo Smile
"Sometimes your best is just putting your pants on for the day, you know?"Watch Lauryn Hill Perform ‘Rebel’ on Charlie Rose
This ain't a miseducation, it's an education.Rejoice! Catastrophe Creator Sharon Horgan Has Sold a Fracking Comedy to Fox, and Olivia Colman Will Star
Bad Sugar comes to the U.S. from the U.K., like all good things.Here Are Rachel Bloom’s Favorite Songs and Song-Based Memories About Sex and Death
"The first album I bought was the soundtrack to the Goofy movie, which is a great soundtrack that holds up."
Go ahead and place your bets on Manchester by the Sea and Moonlight.Kanye Made a Very Sweet Video for Kim's Birthday
It consists largely of home video shot by her father Robert.