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Comcast Might Change NBCU’s Name, Maybe

Say you were a Philadelphia-based cable provider who just today bought a bunch of hugely profitable cable networks and, well, one big broadcast one that's sort of a fixer-upper — what would you do to change perceptions? The Times reports that Comcast could change NBCU's name to something else (rumored to be under consideration: ComcastNBCU, NBCUComcast), which seems like an easier alternative to something more drastic and completely obvious, like ousting this guy. [Media Decoder/NYT]

Photo: Courtesy of Comcast, we guess.