Comcast Might Change NBCU’s Name, Maybe


Say you were a Philadelphia-based cable provider who just today bought a bunch of hugely profitable cable networks and, well, one big broadcast one that's sort of a fixer-upper — what would you do to change perceptions? The Times reports that Comcast could change NBCU's name to something else (rumored to be under consideration: ComcastNBCU, NBCUComcast), which seems like an easier alternative to something more drastic and completely obvious, like ousting this guy. [Media Decoder/NYT]