The House passed a bill today aimed at limiting the volume of TV commercials. The CALM Act, which was introduced by Representative Anna Eshoo (D-Calif.), would prohibit commercials from being “excessively noisy or strident.” Currently, the only rule governing commercial volume limits them from going louder than the loudest part of the show they accompany, a loophole that allows Luke Wilson to be played at explosion-worthy volumes. The bill now goes to the Senate, where there’s not really much going on.
US moves to ban ‘excessively noisy’ TV advertisements [BBC]