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ad wizards

Great Moments in Sacrilegious Movie Marketing, Part Three

Back in the summer of 2007, the church across the street from Vulture HQ was attacked by the red right hand of Hellboy. Then, last spring, the ad wizards at Sony decided that said church was as good a place as any to put up a massive billboard for Angels & Demons. And now, Hollywood's latest attempt to capitalize on the contextual advertising craze that's sweeping the nation features a pissed-off archangel with a knife and a submachine gun hovering above the house of the holy! Will they ever stop? We certainly hope not!

Photo: Jed Egan