And the latest brilliant innovation from the marketing geniuses in Hollywood is shortened theatrical-release schedules? Disney has asked theater owners to go along with a curtailed run of thirteen weeks in first-run theaters for Tim Burton and Johnny Depp’s 3-D Alice in Wonderland (the standard is sixteen weeks). The logic here is that the big-name-having, family-friendly movie will be a natural hit on home-entertainment, and that the sooner it comes to DVD and on-demand, the more money it will make. But we’re confused: Doesn’t pulling it out of theaters early take away the lure of 3-D and undercut all the money generated by those more expensive movie tickets? Also, Disney is getting the theater chains to go along, the Hollywood Reporter speculates, by offering a better-than-usual revenue split early on, so how lucrative can this be? (The studio is also promising exhibitors they won’t be pulling this stunt too often). Finally, did Disney forget that nobody buys DVDs anymore?
Most Viewed Stories
George Takei Calmly Dismantles All of Marvel’s Excuses for Its Doctor Strange Casting
10 Strange Stories From Ron Miscavige’s Scientology Tell-all Ruthless
All the Ways Game of Thrones’ Ramsay Bolton Is Way Worse in the Books
While His Peers Took Chances, Drake Doubled Down on Drake
Jay Z’s Reportedly Responding to Lemonade With an Album, Because He Has Feelings, Too
‘I Just Don’t Find American Literature Interesting’: Lit-Blog Pioneer Jessa Crispin Closes Bookslut, Does Not Bite Tongue
Spoiler Alert: This Is a Post About Spoiler Etiquette
Patton Oswalt Eulogizes His Wife, Michelle McNamara: ‘She’s Left a Blast Crater’
Woody Allen: Changing Soon-Yi’s Life Has Been One of His Greatest Pleasures
Blake Lively Stars in a New Trailer for The Shallows, Which Is Basically Her The Revenant
Latest News from VultureMagic Mike Is Doing a Vegas Show — a.k.a. Live Hip-Thrusting
Doin' it live, starting March 2017.Black-ish Recap: Wealthy Lives Matter
Dre's insecurities about manhood are getting old. Black-ish needs to mix it up.The Americans Recap: The Pursuit of Happiness
What does it mean to be an American?The Last Panthers Recap: The Day of Execution
This is a story about people who cannot let go of the past.The Americans Showrunners on Season 4’s Biggest Episode Yet
And why we may yet see a musical episode of The Americans.The Americans Is the Best Its Ever Been in Season Four
The last two episodes are among the best hours the show has produced.Underground Recap: Devil's Snare
The Hawkses' safehouse isn't freedom. It's purgatory.How Is Martha Doing on The Americans?
"On The Americans, as in life, when you’re not dead, there’s always hope."DEA, U.S. Attorney's Office Officially Join Prince Investigation [Updated]
"They have agreed to provide federal resources and expertise."The Real Housewives of New York City Recap: Run the Jules
Hear ye, hear ye! A judgement shall be passed on Jules Wainstein.
Kimmy finally confronts her neglectful mom.That Game of Thrones Scene Was Awkward for Kit Harington and Carice van Houten, Too
Kit Harington called the experience "like a teenage boy’s wet dream."Seth MacFarlane Is Bringing His Face to TV in a Live-Action Sci-fi Series
The series is set 300 years in the future.What Happened to All of The Good Wife’s Lost Characters?
It’s time to speculate.Unbreakable Kimmy Schmidt Recap: Drinking Problems
In a show that's unafraid to let its characters grow, Dr. Andrea is the stuck exception.Why Kimmy Has a Savior Complex on Unbreakable Kimmy Schmidt
A savior mentality is one of the most difficult patterns for a former cult member to break.Drake to Host and Perform on Saturday Night Live Again — Have Your Memes at the Ready
Fred Armisen will host the season finale.Snap Ya Fingers, Do the Download, T-Pain Is Now a Voice on Waze
Your move, TomTom.Russell Crowe Is in Talks to Play a ‘Dr. Jekyll-Type Role’ in Tom Cruise’s Mummy Remake
He could play a "Dr. Jekyll-type role."This Is the Absurdly Long Time It Takes to Create a Single Dragon on Game of Thrones
Totally worth it.