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Rupert Murdoch Could Have Made Way More Money From Avatar

Rupert Murdoch and Twentieth Century Fox will only bring in $350 million to $400 million from Avatar, or about 40 percent of the film's $1 billion-plus earnings, after hedging the film with third-party investments (and Alvin and the Chipmunks: The Squeakuel). To date, James Cameron's Avatar has earned $2.64 billion in worldwide ticket sales, and News Corp. will look to extend that success to DVD and Blu-ray sales when the box office has dried up. Murdoch and Cameron are already discussing a sequel. “I think after the experience of our partners this time, they’ll be back,” Murdoch said. [Bloomberg]

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