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OK Go Spoil Next Video, Explain Their Business Model

In this week's issue of New York, Chris Willman chats with a newly label-less OK Go about the band's next sure-to-go-viral video for their song "End Love" — they spent 18 hours shooting in L.A.’s Echo Park, with each band taking turns lip-synching lyrics at 1/600th normal speed (the footage will be sped up in the finished product) — and their plan to stay profitable: "If you want to know our business model," says singer Damian Kulash, "it’s basically: Just keep making awesome shit." [NYM]

Photo: Getty Images