Matthew Weiner recently told EW the theme of Mad Men's fast-approaching fourth season is "'Who am I?' It's about stripping away the things that these people think define them. Once they're taken away, they just may have to look at who they really are." Today, the magazine's Michael Ausiello has your first look at the season-four poster, which certainly seems to bear that out. On it, Don stares out the corner window of a new, deskless office (has Sterling Cooper Draper Pryce outgrown that hotel suite already?). It's not quite as cool as last year's iconic Don-underwater one-sheet, but at least we can be pretty sure Jon Hamm did not pee his pants during the shoot this time.
Exclusive First Look: 'Mad Men' season 4 poster! [Ausiello Files/EW]