Agent Ari Emanuel Helped Pitch an HBO Pilot


William Morris Endeavor CEO Ari Emanuel, the inspiration for Entourage's Ari Gold, personally pitched a pilot to HBO, which has now been green-lit, though he will not be writing it or producing it. The series, a comedy based on Nikki Joel's blog, Lifestyle Lemonaid, will be about marriage and parenting. (Nikki is married to WME agent Brandt Joel, and both Joels, who will produce, pitched the pilot along with Emanuel.) Tilda, another HBO pilot based on a Hollywood blogger named Nikki, still sounds more exciting to us. [Wrap]