In marketing the fourth Pirates of the Caribbean film (On Stranger Tides), not out until May 2011, Disney has stumbled upon a fail-safe strategy for cutting a fairly engaging teaser trailer on the cheap, assuming, of course, you have access to Johnny Depp: get Johnny Depp to speak directly to the camera. Better still, but probably not strictly necessary, have Depp dress up as Jack Sparrow and talk about zombies, treasure maps, and Penélope Cruz. Still better, add some background music that has lots of fiddles and therefore sounds “pirate-y.” Producers of Depp’s forthcoming Rum Diary should take note.
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