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Kid Cudi, Best Coast, and Rostam Batmanglij Collaborate in the Name of Sneakers

How did Kid Cudi, Best Coast, and the keyboardist from Vampire Weekend end up together on "All Summer," a new track being released by, uh, Converse? Allow perpetual indie voice of reason Hipster Runoff to explain: "Converse ... doing the thing where they hire bloggable artists, then get them to make some MP3, then the brand gets to ‘release the MP3′ in order to get blog buzz from bloggy woggies." Yeah, that pretty much sums it up. Anyway, is "All Summer" any good? Yes! Sensibly, Cudi raps, Best Coast's on the chorus, and Batmanglij produced, so everyone gets to stay out of each other's way. The result — a breezy ode to the sunny season, perhaps poorly timed considering current heat-wave conditions — isn't necessarily more than just the sum of its parts, but is certainly satisfying as far as Internet curios engineered to create "blog buzz from bloggy woggies" go. The track's biggest problem? An impending totally-IRL Wavves–Freddie Gibbs collabo is already stealing its thunder.


Photo: Courtesy of Converse