Jeffrey Deitch Will Appear on General Hospital With James Franco


Gallery owner turned MOCA director Jeffrey Deitch will cameo on General Hospital alongside his pal James Franco. The Hospital shoot was hosted by MOCA, too: "It's the first public art event [Deitch] has overseen since taking the helm at the museum," the Times reports, and "a perfect emblem of the issues and anxieties raised by the choice of Mr. Deitch [as director]." Deitch's Hospital story arc involves Franco's character, "Franco," throwing an art show called "Francophrenia" in L.A. in an attempt to lure a hit man whom he admires his way. (We'd go.) "Francophrenia" includes recreations of the character's previous art installations, as well as a re-creation of the studio where "he once imprisoned a woman in a Lucite box and threatened to kill her in the name of art." From the set, The New Yorker explains: "There was no one who was not confused." Asked about "the layers of performance" here, Franco replied: "It's kind of hard to tease 'em all out." [NYer via NYO]