The New York Times' Cathy Horyn interviewed Snooki's dad, who said, of his daughter:
"'She’ll be up there hooting and hollering, and I’ll say to someone, 'What is it that draws you to my daughter? Be honest.' Because it’s very hard for me to see what it is. She don’t sing. She don’t dance. I don’t want to say she don’t have talent ...' He seemed to have his doubts. Then he shrugged. 'Everyone basically says they can relate to her. I think Nicole’s just a likeable person.'"
Actually she does dance, and the rest of the profile is vaguely mean, with Horyn describing Snooki as "not conventionally attractive," like "a turnip turned on its tip," and searching for what makes this plainly endearing and amusing young woman so popular. Of interviewing the star, Horyn writes:
"Trying to hold a conversation with Snooki is a little like getting down on your hands and knees with a child. You have to come down to her level, and sometimes you almost think you need to bribe her with a piece of candy to coax her to be more responsive. She is really only responsive to her own immediate needs and desires."
Well that's why people love her, isn't it?
'Snooki's Time' [NYT]