LeBron James’s decision to sign with the Miami Heat, dramatically broadcast on ESPN’s The Decision, scored the highest rating of any program on last night in its time slot. The special peaked at a 9.6 overnight rating during its crucial moment, between 9:15 and 9:30 (meaning 9.6 percent of all TVs in use were watching the Lebronference), after which lots of fans turned it off. [Deadline]
