Vulture

Skip to content, or skip to search.

enlightenment

Eat, Pray, Love, Shop

Starting Friday, the Home Shopping Network will begin a three-day Eat, Pray, Love promotion intended to appeal to those hard-to-reach moviegoers known as women. At Sony's behest, HSN will vend some 400 products, including "jewelry, clothing, cookware and furnishings, inspired by Italy, India, Bali" — as well as Padma Lakshmi's chillingly named product line "Easy Exotic" — as part of a weekend-long shopping event meant to target HSN's core demo. Sony will get a cut of the sales, but is mostly hoping to increase awareness for the film while reminding viewers of the life-affirming activity Eat, Pray, Love fails to mention: spending money on useless junk. [WSJ]