Leno’s Ratings Are Great! Leno’s Ratings Are Also Terrible

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NBC’s “The Tonight Show with Jay Leno” has won the week of August 30-September 3 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that “Kimmel” was in rebroadcast last week.Jay generated his biggest 18-49 audience in eight weeks (since the week of July 5-9), his biggest overall audience in five weeks (since July 26-30) and his biggest adult 18-34 audience in 15 weeks (since May 17-21).
Jay Leno’s Tonight Show was back with new episodes last week (ending 9/3/10) but continued to trail Conan’s Tonight Show adults 18-49 ratings on a calendar week basis (2010 vs. 2009). On a comparable calendar week basis, Leno’s Tonight Show has never topped Conan’s weekly ratings.Leno’s Tonight Show for the week of August 30 – September 3 averaged a 1.0 rating with adults 18-49 and Conan’s Tonight Show ratings for the comparable calendar week last year averaged a 1.1 rating with adults 18-49.