NBC Finally Secures Rights To Fallon's "Born To Run" Clip


The opening clip of Sunday night’s Emmys, in which host Jimmy Fallon belted “Born to Run” with the help of some famous friends, was widely considered one of the highlights of the evening. But if you missed the telecast and went to NBC's website to check it out this week, you would have come up empty. NBC and the TV Academy had not licensed the song for streaming, an oversight Fallon bemoaned earlier this week: "That [video] could have been worth 500,000 hits on NBC.com," he said. Today brought better news for the late night host, though: the network was finally able to secure the rights from Springsteen’s management Thursday afternoon and the official version was posted at NBC.com. Of course, it’s now been four days since anyone was talking about the clip, which is like 26 years in Internet Time.

'Born' to stream on NBC [Variety]