logos

The Oprah Winfrey Network’s New Logo Is Very Colorful!

At rightleft, please find the new logo for the Oprah Winfrey Network, launching January 1. Boy, it’s bright! Borrowing a color scheme from the glow necklaces people wear at raves and Bar Mitzvahs, it aggressively eschews primary colors (except for the hint of yellow in that onion of an “O”) and embraces serifs, to create a stately fluorescent look that would totally be on the currency of a country started by a gaggle of 9-year-old girls at a slumber party. So, possibly, not wrong for OWN? But probably. Someone at OWN wanna get the Gap-logo guy on the phone?

The Oprah Winfrey Network’s New Logo Is Very Colorful!