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Why Do Movie Posters Always Shoot Cowboys From Behind?

A lot of celebrities are vain about always being photographed from their "good side," but who knew that cowboys were the same way? Universal just released the poster for Jon Favreau's sci-fi Western Cowboys & Aliens (the film that Favreau hopes will survive the summer-2011 bloodbath), and in the way it positions star Daniel Craig β€” shooting him from behind and below to emphasize his weapon and cowboy hat, at the expense of his recognizability β€” it recalls two other cowboy movies: this year's Josh Brolin bomb Jonah Hex, and the Clint Eastwood classic Unforgiven. We imagine that only one of those allusions was intentional. (Also, is this a sign that Christopher Nolan really, really wants to direct a Western?)