Vulture

Skip to content, or skip to search.

scheduling

Fox Markets Fringe With New ‘Friday Death Slot’ Ad

Just call it "truth in advertising." When Fox decided to revamp its mid-season schedule by moving American Idol to Thursdays starting in January — a decision that would boot Fringe to the low-watched Friday at 9 p.m. time slot — fans of the sci-fi serial were understandably alarmed. After all, ratings for Fringe have already dropped to worrisome levels, and Fox has a history of canceling Friday genre shows when they underperform (though usually, such snuffings involve Joss Whedon). Well, the network has heard your cries of concern; in fact, Fox's marketing department has cut an ad specifically about the so-called "Friday death slot," quoting many of the doom-predicting bloggers who freaked out about the time change. "You may think Friday night is dead," the ad acknowledges, "but we're gonna re-animate it." Candor!