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I Saw 127 Hours and All I Got Was This Lousy T-Shirt

Fox Searchlight is trying to use all the squeamishness about the amputation scene in 127 Hours to the movie's advantage. The studio — just in time for awards season — has launched a merch website called ikeptmyeyesopenfor127hours.com, where you can request promotional copies of a T-shirt emblazoned with the slogan "I Kept My Eyes Open for 127 Hours." Similarly themed pins are being given away in 200 movie theaters over the weekend, though the T-shirts are clearly the more desirable object. (No really, we want one.) [24 Frames/LAT via Movieline]