‘Viral videos aren’t just about being funny. They’re about identity creation.’

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This week’s New York profile of CollegeHumor co-founder and CEO Ricky Van Veen is an interesting look at how your viral comedy video sausage gets made: “Viral videos aren’t just about being funny. They’re about identity creation. You send the video to your friends to say something about yourself. You’re saying, ‘I get this. Do you get it?’ ”