Mike Birbiglia’s promotions for Sleepwalk With Me are getting pretty intense: “Birbiglia is the featured attraction in a joint promotion of Procter & Gamble Co.’s Downy fabric softener and Macy’s Inc. bedding that will find him spending a week in a display window at Macy’s Herald Square store in New York City. He’ll talk with fans, interact online, and, it’s planned, sleep.”
