Critics and Twitter users pretty much hated Sunday's Oscarcast, and now we know the rest of America did, too. According to Nielsen, the Franthaway-hosted event was seen by 37.6 million viewers, a roughly 10 percent decline from 2010's audience of 41.3 million. And despite jokes about appealing to advertiser-friendly demos, the show was a bust on that count, too: Oscar 2011 notched an 11.7 rating with viewers under 50 — down 13 percent in the demo. (The show did a little better with adults 18 to 34, dipping a more modest 5 percent.) The declines end two years of ratings gains by the Oscars and come at a time when other major awards shows (including the Grammys and Golden Globes) have seen Nielsen upticks. ABC says it won't have data on how the show's numbers changed throughout the three-hour-plus broadcast until tomorrow. We're willing to wager they didn't go up during the course of the show.
Most Watched on Vulture
Most Viewed Stories
Futurama’s Writers Reveal Six Hidden Jokes You Probably Missed
What’s New on Netflix: December 2016
Trevor Noah Thoughtfully Confronting Tomi Lahren on Racism on The Daily Show Might Be His Best Work Ever
A Simple Guide to Westworld’s Multiple Timelines
Which Rapper Is J. Cole Talking About on His Scathing New Songs?
Bernardo Bertolucci Admits Last Tango in Paris Butter Rape Scene Was Non-Consensual
Sorry, Everyone, Saved by the Bell’s Zack and Kelly are Most Likely Divorced
Anderson Cooper Rejected Andy Cohen Because Cohen Quickly Broke a ‘Cardinal Rule’
Questlove Reveals How Lin-Manuel Miranda Would Don a Disguise to Watch Celebrities in the Hamilton Audience
Metallica’s Lars Ulrich on the Point of the Band in 2016, and Why He Doesn’t Talk Politics With James Hetfield
Latest News from VultureJack White Partners With Standing Rock School, Not on Music But Hey, You Can Still Hope
Nice going, Jack.Bernardo Bertolucci Admits Last Tango in Paris Butter Rape Scene Was Non-Consensual
"I wanted her to act humiliated. I think she hated me and also Marlon because we didn't tell her."That Canadian Town Is Really Sorry for Threatening Drunk Drivers With Nickelback Music
"So what do you do when you use a joke to carry a message, but the message turns into the joke?"Jennifer Lawrence Recalls Destroying a Rock Formation and Almost Ending a Man’s Life With Her Incessant Butt Scratching
While in Hawaii shooting The Hunger Games.New Tumblr Tracks People Who Are Regretful Over Their Trump Votes
It's happening already.Chris Pratt Goes Full Andy Dwyer With the Best-Worst Card Trick of All Time
Pick a card, any card.Power Couple John Legend and Chrissy Teigen Will Continue Making You Jealous by Showing Off Their Charades Prowess
The film's JFK look-alike was cast from social media.Sorry, Everyone, Saved by the Bell’s Zack and Kelly are Most Likely Divorced
Even fictional marriage is hard.Crazy Ex-Girlfriend Recap: Friend Jambalaya
"Forcing friendships is weird, but forcing love is so romantic. Everybody knows that."
The diminutive star of Ace Ventura and Ghostbusters had a long, interesting career.Your New Favorite Child Actor Is Sunny Pawar
Roll out the (tiny) red carpet.Warner Brothers Sets Release Date for DC’s Aquaman Film
The Jason Momoa (underwater) vehicle will premiere October 5, 2018.Watch the Trailer for a Documentary About Disney’s First Black Animator
Floyd Norman: An Animated Life is on Netflix now.Questlove Reveals How Lin-Manuel Miranda Would Don a Disguise to Watch Celebrities in the Hamilton Audience
If you think you saw Lin-Manuel Miranda in disguise, for the love of God, let us know.Recording Academy Begs Trump Not to Forget About Music Copyright Law When He’s President
Nile Rodgers, Rodney Jerkins, and more have a signed a letter to the president-elect.Opera Review: Kaija Saariaho’s L’amour de loin Is Iridescently Beautiful
The first opera by a woman to be staged at the Met since 1903.John Cena and Casey Affleck Will Host SNL This Month
With musical guests Maren Morris and Chance the Rapper.If Michelangelo Antonioni and Shirley Jackson Collaborated on a Torture Porn, It Might Be The Eyes of My Mother
The twisted dream logic keeps the film from becoming a horror cliché.Jackie Kennedy’s Real White House Tour Is the Perfect Jackie Companion
The First Lady won an Emmy for the CBS special, which was re-created in Jackie.