Critics and Twitter users pretty much hated Sunday's Oscarcast, and now we know the rest of America did, too. According to Nielsen, the Franthaway-hosted event was seen by 37.6 million viewers, a roughly 10 percent decline from 2010's audience of 41.3 million. And despite jokes about appealing to advertiser-friendly demos, the show was a bust on that count, too: Oscar 2011 notched an 11.7 rating with viewers under 50 — down 13 percent in the demo. (The show did a little better with adults 18 to 34, dipping a more modest 5 percent.) The declines end two years of ratings gains by the Oscars and come at a time when other major awards shows (including the Grammys and Golden Globes) have seen Nielsen upticks. ABC says it won't have data on how the show's numbers changed throughout the three-hour-plus broadcast until tomorrow. We're willing to wager they didn't go up during the course of the show.
Watch our new series!
Vulture’s Secret History of Television
Who First Said ‘Motherf*cker’ on TV?View all videos
Most Viewed Stories
Game of Thrones Will Run for at Least 8 Seasons, and at Most, Infinity
Jon Stewart’s Final The Daily Show Guests Are All Comedians
Everything You Need to Know About Chris Hemsworth’s Prosthetic Penis in Vacation
Sean Penn and Charlize Theron Are Living Out Your Worst Breakup Fears
All 74 Led Zeppelin Songs, Ranked From Worst to Best
9 Embarrassing Ways Brands Are Responding to Drake and Meek Mill’s Beef
Kit Harington Is Slowly Realizing That the Next 9 Months of His Life Are Going to Be Hell
What’s New on Netflix: August 2015
Amy Schumer Is Now the Human Pyramid on Which Jennifer Lawrence Stands
How National Lampoon Went From Making Jokes to Becoming One
Latest News from VultureThe Creators of UnREAL Have No Shortage of Options for Season 2
“It’s like a starfish: you cut off a leg and one grows back in another direction."What’s New on Hulu: August 2015
Here's what's new on Hulu this August.Amy Schumer Came Up With Even More Insults for That Guy’s Big Dick
"Did your dick get stung by 90 bees?"Kendrick Lamar Gets Extra Theatrical in His New Video
Has Kendrick ever considered acting?Candace Cameron Bure on Fuller House and Separating Church and Career
And why it will be as family-friendly as ever.Watch Katherine Heigl Tearfully Come Out As a Lesbian in This Jenny’s Wedding Clip
In this movie, her love interest is Gilmore Girls star Alexis Bledel.Amy Schumer Is Now the Human Pyramid on Which Jennifer Lawrence Stands
#FriendshipGoals9 Embarrassing Ways Brands Are Responding to Drake and Meek Mill’s Beef
You won't believe who chimed in.This Coach Taylor Movie-Theater PSA Is As Close As You’re Going to Get to a Friday Night Lights Movie, So Enjoy!
Already crying.Roland Emmerich Discusses His Gay-Rights Drama Stonewall and Debuts the Exclusive Poster
"It was a huge challenge to make this movie," says the Independence Day director.
Ooookay.Wet Hot American Summer’s Undefinable Brand of Smart Stupidity
Call it dumb-smart, its dumbness freshly imbued with a deep, winking self-awareness.An Oral History of the Wet Hot American Summer Fart Track
Here, at last, is the real, unedited story.Wet Hot American Summer: First Day of Camp Recap: Nobody Looks a Day Over 40
Welcome back to Camp Firewood, again, for the first time.What’s New on Amazon Prime: August 2015
Here's what's new on Amazon this August.Long-Lost F. Scott Fitzgerald Short Story Found, and You’ll Be Depressed by It Soon
"Temperature" will appear in the next issue of The Strand quarterly.How National Lampoon Went From Making Jokes to Becoming One
The strange decline of the once-vaunted comedy brand.Last Night’s Lip Sync Battle Battle Was Fun for the Whole Family, Assuming Your Family Has Tweens
But who won?!?!Jon Stewart’s Final The Daily Show Guests Are All Comedians
This is a good lineup.One Direction Releases First Song of the Post-Zayn Era
You knew this day was coming, but that doesn't make it any easier.