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ratings

Jersey Shore Continues to Kill It in the Ratings

American Idol is doing quite nicely in the ratings this season, even sans Simon. But you know what's doing even better — a lot better — with viewers under 35? Jersey Shore. Last night's episode of MTV's semi-scripted train wreck drew a 6.6 rating among adults 18 to 34, making it the biggest thing on TV last night with viewers in that demo — bigger even than Idol, which averaged a 5.5 Nielsen rating among the same group. The gap's even bigger with women 18 to 34: Jersey did a truly WTF-worthy 8.5 compared to a 6.7 for Fox's singing competition. Jersey also walloped Idol in the Bieber demo (teen girls 12 to 17).

This demo dominance is not a first for Jersey, by the way: It's been outdrawing Idol among the under-35 crowd since January. In fairness, Idol is still far bigger overall, averaging nearly 22 million sets of eyeballs versus under 8 million for Jersey. Plus, the ten-year-old Idol airs at 8 p.m., when viewing levels are lower than at 10 p.m., when the barely one-year-old Jersey runs. Still, remember when the cast of Jersey was holding off returning for another season of the show because MTV wouldn't give them a big enough raise? Everyone piled on The Situation, et al., basically saying the gang of guidos were disposable reality-TV creations who should be grateful they were even on a show. Based on these numbers, maybe another Jersey renegotiation is in order.