How Not to Market a TV Show, From the Makers of Swamp People


In order to market the second season (yes, second season) of its show Swamp People, the folks at the History Channel have taken to putting fake-but-very-realistic-looking alligators in the New York's sewers. The fake-igators can be seen crawling out of manholes around town, freaking people out and generally upsetting city residents. Not cool, guys. [EW]