The Next James Bond Movie Has $45 Million Worth of Product Placement


When James Bond orders his next martini "shaken, not stirred," perhaps he'll also request a specific brand of gin. The Sunday Times reports that in the next James Bond movie — already long-delayed owing to MGM's money problems — a full third of the budget will be raised via onscreen product placement. For the bean counters at home, that's $45 million, the biggest product-placement bonanza ever. Maybe Morgan Spurlock spoke too soon? [Sunday Times UK via Australian]