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upfronts 2011

What’s With the Awful Key Art for New Shows?

Amid the hubbub of upfronts and the excitement of new shows getting picked up (plus the delicious Schadenfreude of shows not getting picked up), one major thing often gets overlooked: the bizarrely crappy key art the networks release for their new shows. Some of the art is fine — banal, overly posed and edited, but fine — but some of these photos are just ridiculous. Particularly the one for Once Upon a Time:


Once Upon a Time

ABC! Come on, now. That image of the national security team wearing Princess Beatrice's hat looks better than this.

Pan Am
Pan Am
Chrsitina Ricci levitating between those two pilots is pretty creepy.

Bent
Bent
Why is David Walton so gigantic? And tan?

Free Agents
Bent
Really? Implied blowies on a poster? We're there now?