Watch J.K. Rowling Explain Pottermore


After weeks of anticipation, J.K. Rowling has finally revealed what her Pottermore website is about: The site will sell the digital versions (and digital audio versions) of the book, provide an "online reading experience," and Rowling says she will be "sharing additional information [she's] been hoarding for years," like Professor McGonagall's backstory. [WSJ]