Does the Sony movie marketing office have a lot of hazardous chemicals, rat poison, or electric fences sitting around? That might explain why they have warning signs on the brain. A Smurfs billboard campaign by Sony's Columbia features a giant stark sign with a red line slashing through a silhouetted Smurf, along with a block-lettered plea to report sightings to the promotional website. Two years ago, Sony's Tristar used the same exact campaign for District 9, but with aliens. What will they put in the red circle for this fall's Moneyball, money or a ball? (Although, to be fair, the Smurfs billboard might be less a cutesy gimmick than a helpful warning to stay away from a film New York Mag's Logan Hill called "a smurfed-up smurfesty.")
Most Watched on Vulture
Most Viewed Stories
Here Are Your 2017 Oscar Nominees
The Snubs and Surprises of the 2017 Oscar Nominations
Constance Wu Is Disgusted by Casey Affleck’s Oscar Nomination: ‘Art Isn’t About Humanity, Right?’
M. Night Shyamalan’s Split Is Exploitative Trash
SNL Writer Katie Rich Suspended for Barron Trump Tweet
The Bachelor Recap: A Plethora of Issues
Triumph the Insult-Comic Dog Roasts the Good-Natured Attendees of Trump’s Inauguration
Cate Blanchett Has Emotions on Tonight Show, Many About Donald Trump
Stephen Colbert and Billy Eichner Investigate: Is the ‘New York Bubble’ Really a Thing?
Nick Offerman’s Solution to Toxic Masculinity in Trump’s America
Latest News from VultureNetflix is Reviving Queer Eye For The Straight Guy, Hopes it Will Heal America
That which is dead may never die.What the Stars of Lemony Snicket’s A Series of Unfortunate Events Are Reading
The cast of Netflix's adaptation reveal the books on their nightstands.WorldStarHipHop Founder Lee O’Denat Dead at 43
He died in his sleep Monday, according to TMZ.Jill Soloway Has a Request for Male Directors: Stop Making Movies About Rape
Plus: Jessica Williams shares the great advice she got from a Nicki Minaj documentary.Dennis Quaid Calls A Dog’s Purpose Abuse Allegations a ‘Scam’
"First of all, it's been edited and manipulated."Arrival Screenwriter Eric Heisserer on His Oscar Nomination, Amy Adams, and Figuring Out What Heptapods Look Like
“We went whole hog into making sure these characters were real scientists.”The Leftovers Season 3 Trailer: Repent, for the Final Season Is Nigh
Coming to HBO Sunday, April 16.The Young Pope’s Silvio Orlando on His Mischievous Role and Fake Moles
"[The mole] is a way of stressing my lack of attractiveness compared to Jude’s extreme handsomeness."All the Clues You Missed About The Good Place’s Big Finale Twist
All season, the truth was hiding in plain sight. It'll blow your forkin' mind.Even Michael Shannon Thinks ‘It’s About Damn Time’ Michael Shannon Got an Oscar
"How can it not be exciting? How can it not? You’d have to be a corpse not to be excited."
Very Goode casting choice.Stephen Colbert and Billy Eichner Investigate: Is the ‘New York Bubble’ Really a Thing?
It's the best bubble!Quantico Recap: The Murder Board
Which side is Alex Parrish really on?Could La La Land Win the Most Oscars Ever?
Appraising the musical's chances in every category.Constance Wu Is Disgusted by Casey Affleck’s Oscar Nomination: ‘Art Isn’t About Humanity, Right?’
The Manchester by the Sea actor has been accused of sexual harassment.Jon Hamm Has Hot-Man Sadness Describing Being Ignored on the Set of Marjorie Prime
A new challenge for Don Draper.Roman Polanski Steps Down as President of César Awards Following Protest Threats
French feminist organization d’Osez le Feminisme planned to protest the awards.Paris Jackson Says She Believes Her Father Michael Jackson Was Murdered
"All arrows point to that."Ewan McGregor Cancels Appearance on Piers Morgan’s Show Over His Anti–Women’s March Essay
And now Morgan's trolling McGregor.The Snubs and Surprises of the 2017 Oscar Nominations
Not everyone was as lucky as La La Land.