Eleven Lessons Hollywood Should Learn From Summer Movie Season


Last November, Jon Favreau augured that the summer of 2011 would be remembered as “a bloodbath” — one so violently competitive it would “be looked back upon as Omaha Beach” — and that there wouldn’t be a weekend “where there won’t be teeth on the floor.” As it turned out, his prophecy of mayhem (and emergency dentistry) applied far more to his own film, Cowboys & Aliens (now stuck at $90 million, with a $163 million reported budget), than most other summer releases: Instead of having bled to death on French sand, Hollywood appears on track to lift the summer box office by a healthy 6 percent over last year’s. How was doom averted in the end? Read on and see the eleven lessons of the summer that just was.