Podcasts Popular, Probably Potentially Profitable


The advantages of comedy podcasts for creators are numerous: they’re simple and cheap to make, it’s easy to tell exactly how many people are listening, and interest from big advertisers means they can even be profitable. Plus, for ‘casters like Adam Carolla and Marc Maron, they lead to higher profiles and more opportunities. It’ll be interesting to see what happens with this new model: is the podcast truly its own art, or just another stepping stone to success in more established forms of entertainment?